Email Marketing

TOP 10 EMAIL MARKETING TIPS AND TRICKS FOR SENDING EFFECTIVE CAMPAIGNS

We understand the importance of email marketing in driving engagement, nurturing leads, and increasing conversions. To help you make the most out of your email campaigns, we’ve compiled the top 10 email marketing tips and tricks that are proven to be effective.

BEST PRACTICES – EMAIL MARKETING LISTS

To ensure timely and accurate hotel booking information reaches your attendees and exhibitors, follow these best practices to maintain onPeak’s high email deliverability and sender reputation:

Send Recent, Accurate Data: We recommend providing onPeak your most up-to-date registration list to ensure that your event emails reach the right people—those actively registered for the event. Outdated lists can lead to errors and low engagement. Sending to active registrants improves targeting and response rates.

Include Key Details: Each contact should include an email, first name, last name, company, and category (registration type) for personalized, accurate communication.

Correct Typos: Check for errors like misspelled domains (e.g., “gmial.com”) to reduce email bounces.

Use Verified, Registered Emails: As a service to our clients, onPeak uses a third-party vendor to clean lists, removing duplicates, unverified emails, and unsubscribed contacts, maintaining accuracy and compliance.

EMAIL MESSAGING

Download a sample of messaging you can include in your event outreach to promote the event and also promote housing. You can also download some of our easy-to-edit email templates that are dedicated to hotel promotion. All of our email templates have been designed with every device in mind!