Small(ish) Team. Massive Impact.
You might think it takes an army to produce the volume and quality of work our Marketing & Creative team delivers. In reality? It’s just 8 powerhouse pros:
- Jason Lee – Sr. Director, Marketing & Creative
- Chelsea Bergman – Sr. Marketing Manager
- Patrick Fazio – Sr. Marketing Manager
- Jackie Heath – Sr. Marketing Manager
- Lisa Petersen – Marketing Manager
- Robin Jones – Marketing Coordinator
- Jordan Annis – Associate Designer
- Alexa Botello – Associate Designer
Two Missions, One Team
This team drives impact on two fronts—building the onPeak brand and delivering standout marketing for our clients. Their secret sauce? Strategic thinking, bold creativity, and data-driven execution. This team doesn’t just promote our company, they shape its perception, fuel its growth, and build lasting connections with our industry partners.
For Our Brand: Defining Who We Are
They’re the voice and vision behind everything onPeak. From our website to our sales decks, they ensure we show up with clarity and consistency. They define and refine our visual identity, tone of voice, and messaging to ensure we present a cohesive and compelling image across all touchpoints
- Brand Strategy & Positioning – Crafting the story that defines us. This extends well beyond our corporate marketing efforts to our sales proposals, sales presentations, recap reports—just about anything that has the onPeak logo on it.
- Content Creation – Blogs, social media, internal communication, and more
- Campaigns & Events – Promoting our services and culture
- Digital Presence – Managing our thought leadership, onpeak.com, socials, and all other digital channels
For Our Clients: Creative That Converts
Externally, they’re a full-service creative partner—helping clients drive bookings and build trust. They elevate our clients’ marketing efforts through tailored strategies and standout creative designed to drive more bookings in official room blocks.
- onPeak Brand Recognition – Making sure attendees know who we are as an event’s official accommodations provider. (This also helps fight the poachers!)
- Marketing Campaigns – Multi-channel strategies that perform, driving awareness, engagement, and bookings in the block.
- Creative Services – High-impact design and content
- Performance Marketing – Data-driven campaign optimization
- The Marketing Clipboard – A plug-and-play toolkit for client campaigns
One Team, Two Missions
Whether we’re elevating our own brand or helping clients grow capture, our Marketing & Creative team brings the same passion, precision, and innovation to every project. By balancing internal brand stewardship with client-focused execution, we ensure that everything we create—inside and out—makes a lasting impact.
