By Richard Albrecht
Typically referred to as “Sales,” this team sits at the forefront of onPeak’s growth.
Each member brings their own expertise and style, but they all share one mission: building meaningful relationships that drive long-term success. They shape how onPeak shows up in the market and how new opportunities come to life.
Led by Shannon Rosenberg, VP of Sales & Sales Operations, this legendary team brings more than 150 years of combined industry experience, and includes:
- Beth McEntee-Rome – VP, Business Development
- Kevin Panetta – VP, Business Development
- Michele Harris – Client Implementation Manager
- Richard Albrecht – Director, Client Relations
- Rose Dubrovich – VP, Business Development
Building Relationships That Matter
For many prospects, the sales cycle is not measured in weeks or months, but in years. Target accounts are thoughtfully tracked and nurtured over long periods of time. Business Development team members stay connected, visible, and helpful, even long before a formal opportunity arises. This commitment to relationship building ensures that when the moment is right, onPeak is already a trusted partner.
Turning Insight Into Opportunity
Relationships open the door, but strategy closes the deal. This team blends market knowledge, competitive insight, and a deep understanding of client challenges to craft solutions that highlight how onPeak can elevate event performance, enhance the attendee experience, and create new revenue opportunities. A disciplined sales process ensures that opportunities move confidently from first conversation to signed agreement, fueling onPeak’s continued growth.
Retention + New Business
Growth at onPeak is a balance of winning new business and maintaining long-term partnerships. The BD team plays a key role in renewals, grounding them in trust, performance, and a deep understanding of client goals. This dual focus strengthens onPeak’s stability and future scalability.
BD also works closely with our counterparts on the GES Exhibitions team to identify cross-sell opportunities that bring additional value to event organizers. By jointly reviewing clients and prospects, both teams present a unified, strategic front to the market.
A Company-Wide Effort
While BD might lead the charge, every onPeak team member influences the sales journey:
- Exceptional service drives loyalty
- Innovative technology demonstrates our value
- A solid industry reputation opens doors
In truth, the entire onPeak team does the selling, through every interaction, every successful event, and every moment we exceed client expectations. BD might build the bridge, but every single one of us is the foundation.
